the etiquette of losing?

I've known lots of people who have said, when their sports team loses,  a la The Minnesota Vikings, that they hope the team that beats them "wins it all" because it makes their team look better.

I don't subscribe to that theory.  In fact, I'd like nothing more than in two weeks time to have all those New Orleans Saints fans crying in their beer because the Indianapolis Colts just finished waxing the Saints asses.

GO COLTS!